Apple Watch Series 10 gets rare £50 discount at Amazon - but only for a limited time

If you're in the market for a new smartwatch, you might want to check out Amazon as the retail behemoth has slashed The Apple Watch Series 10 GPS 46mm is currently on offer at £379, down from its usual price of £429.

This makes Amazon the most affordable option compared to Apple (£429) and. This specific model comes with a medium to large strap suitable for wrists measuring 160-210mm, with smaller options also available including the 42mm model priced at £349.

boasts a slimmer, lighter and more comfortable design than its predecessors, featuring crack-resistance and IP6X water and dust resistance. It's perfect for those leading an active lifestyle as it provides metrics for various workouts and also includes three months of free access to Apple Fitness+.

It's loaded with 'advanced' health and fitness features that can track everything from steps to heart rate using the Apple Vitals app. In addition, it offers numerous basic functions such as texting, calling, music and podcasts, plus Siri, Apple Pay, and notifications on the move.

It also charges rapidly, with around 30 minutes of charging time, providing an 80% battery level. The Fall Detection and Crash Detection features can connect to emergency services in case of a severe fall or a serious car accident, reports BirminghamLive.

For those who prefer to pay for their tech in instalments, allows members to spread the cost of a new device, with the Apple Watch Series 10 GPS 42mm available for £13.

This offer is based on a 36-month contract, but there are also shorter-term options at a slightly higher cost, including alternative brands like the for £7. With a 4.6-star rating from 495 reviews, the Apple Watch Series 10 GPS 46mm has certainly impressed, with 92% of reviewers awarding four or five stars.

One satisfied customer commented: "Upgraded to the from a Series 4. The battery life and screen quality are so much better. It has a lot more functionality and is great for tracking my walking, exercise, heart rate and even oxygen saturation. Surprisingly accurate. Great watch, looks great and is very comfortable on the wrist."

Another reviewer echoed this sentiment, saying: "Life changing. The activity tracker is addictive. I have become obsessed with closing my activity rings. It's helping me get fit, I especially like the swim tracking feature. The new larger and square screen looks good, especially with the ability to see the screen at more angles. A solid watch that's light and does everything I could possibly need."

A third reviewer also praised their upgrade, writing: "Purchased as an upgrade to the Series 5. The battery life is 100 times better than other models and works well as a multi-use product - torch, sending messages etc. The screen is clear and it is an easy [to] use product. Highly recommend to anyone looking for a new smartwatch or an upgrade for a treat."

Not everyone was completely won over, though, with one reviewer remarking: "I like the watch, it looks quite smart. However I find it needs almost daily charging which is a pain."