Kumkum Bhagya to End After 11 Years; Ekta Kapoor's Long-Running Show Wraps Up Amid Declining TRPs

After captivating audiences for over a decade, the popular Zee TV serial Kumkum Bhagya is set to conclude its journey after 11 years on air. The show, which first premiered in 2014 and currently features Pranali Rathore and Namik Paul in the lead roles as the fourth generation of characters, has witnessed a significant drop in TRP ratings over recent seasons. This decline has prompted the makers to decide to wrap up the series rather than continuing.

Originally produced by Ekta Kapoor’s Balaji Telefilms, Kumkum Bhagya became a household name, known for its enduring story arcs and multiple generational leaps. The show initially starred Sriti Jha and Shabbir Ahluwalia, followed by several other actors who led subsequent seasons. Despite its long tenure and loyal fan base, the recent ratings dip led the channel to offer the option to shift the show to an earlier time slot, which the producer declined, opting instead for a graceful conclusion.

Looking ahead, the show is expected to be replaced by Ganga Mai Ki Betiyaan, a new family drama produced by Ravi Dubey and Sargun Mehta under Dreamiyata Entertainment. This fresh narrative focuses on the struggles and strength of a single mother raising her daughters, featuring actors Amandeep Sidhu, Sheezan Khan, and Shubhangi Latkar.

In summary, after a successful and eventful run spanning 11 years, Kumkum Bhagya is bidding farewell, making space for new stories on Zee TV’s prime-time lineup.