The relationship between BCCI and Dream11 ended a year ago. There was a deal of Rs 358 crore between the two. Now, before the Asia Cup, Team India will have to find new sponsors.
The world's richest cricket board, BCCI, has severed its ties with Dream 11. This decision was taken after the Promotion and Regulation of Online Gaming Bill was passed. After severing ties with Dream Eleven, BCCI has also taken a big decision. BCCI Secretary Devjit Saikia said that he will never associate with such companies again. After severing ties with Dream Even, BCCI Secretary Devjit Saikia said, 'We will not work with such companies in the future.'
Dream 11 had to shut down the money gameDream11 and the Board of Control for Cricket in India were associated in the year 2023 and the contract between the two was till the year 2026. Dream11 had to pay Rs 358 crore to BCCI by the year 2026, but now this contract has been broken in the middle, due to which BCCI has suffered a loss. The question is that it will be interesting to see which company will join hands with BCCI before the Asia Cup. By the way, BCCI also has a relationship with My11Circle. This company is a fantasy partner in IPL. This company also pays a huge amount to the BCCI in a year. According to reports, My11Circle pays Rs 125 crore annually to the BCCI.
Who will hold the hand of BCCIThe answer to whose name will be on Team India's jersey can be found soon. According to reports, many big companies are ready to sign a deal with BCCI. This includes big names like Tata, Reliance, and Adani. Tata is already a sponsor of IPL, while Reliance Jio is also involved in broadcasting. Apart from these companies, companies like Grow, Zerodha can also do this deal. Big automobile companies like Mahindra and Toyota can also associate their names with BCCI. Pepsi is also said to be in this race.
PC:TV9Bharatvarsh
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