Harry Styles' sold-out sex toy range proves rules around intimacy are changing for Gen Z

Harry Styles has satiated fans worldwide with the launch of his sex toy range. The former One Direction member first launched his brand, Pleasing, in 2021 and launched originally with a line of nail polishes. Since then, products like crewneck sweaters, knitted bags, and more have been added to the online store.

But now, the brand is living up to its name, diving headfirst into the world of sexual wellness, and who better to be at the helm than 'boyband sex god' Harry Styles.

According to The Mirror US, the Pleasing shopping experience oozes allure. An employee behind a small velvet curtain slides out a silver platter for you to put your notecard on. Then you pay, and a brown paper bag labelled "Pleasing" slides out from behind the curtain containing your items. It comes after Harry was seen sharing passionate kiss with mystery woman at Glastonbury.

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Available for fans while they wait in line are free condoms served in martini glasses that have the words "I'm for Planned Parenthood" written on them. Stickers are also free with the drop's slogan, "Please Yourself Like You Mean It."

And, to no surprise, fans are lapping it up as two new products sold out "within minutes" both in the US and UK. After all, Directioners were named one of the most powerful fanbases in the world.

Although One Direction disbanded in 2016 and Harry has since made a name for himself as a solo artist and wellness guru, the frenzied-Directioners-turned-Styles-mega-fans purchasing Pleasing’s sex toys are relishing in the X-rated offering from Styles.

"I feel like we've been so deprived from Harry, you know, anything and everything," one fan told The Mirror US. "We'll take what we can. I really hope he releases new music soon." She also noted that her first ever concert was at 18 years old when she saw Harry Styles perform at Madison Square Garden. "I came in as a girl, I went out as a woman," she said.

Another said: "When I heard it was this type of drop and selling sex toys, I'm kind of here for it. I'm excited to get anything from him, so I'll take it."

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Given Harry Styles’ audience, largely Gen Z and Zillennials, sex therapists are intrigued by the unlikely crossover between celebrity and sexual wellness and champion Styles for amplifying conversations around self-pleasure.

“We often see reports about how little sex Gen Z is having, but those conversations tend to dismiss the rise of self-pleasure,” Samantha Marshall, Head of Brand at Smile Makers Collection told The Mirror.

“The reaction to this news shows there’s a real appetite among younger people to explore their own bodies, to own their pleasure, and to build confidence in that. It’s a huge opportunity to make pleasure education more accessible for a generation that’s rewriting the rules around intimacy,” Marshall added.

Styles’ crush-worthiness has also helped to break the ice around the taboo of using sex toys and his nonchalant approach to sexuality is just the cherry on top. “It supports this idea that pleasure should be unremarkable in the best possible way. Because, I truly believe that play should be both fun and mundane. Owning a vibrator? It shouldn’t be a big deal.”

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