A team of social media superstars with more than 12 million followers are set to make this year’s Pride of Britain red carpet the biggest live stream in the awards’ history. Sam Thompson and Pete Wicks will be hosting live outside the event as this year’s winners and celebrity guests arrive. Podcaster and presenter GK Barry is joining them as red carpet correspondent.
And, for the first time, Pride of Britain is giving a full access-all-areas pass to Mark and Roxanne Hoyle, better known as influencer duo LadBaby, who have had a record five Christmas number one hits. The couple will reveal all the secrets that make Pride of Britain so magical as they roam from the red carpet to the green room, backstage and beyond.
The Daily Mirror Pride of Britain Awards, with P&O Cruises, celebrate the nation’s unsung heroes. Winners include children of courage, blue light heroes and inspirational fundraisers and campaigners.
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The gala awards dinner later this month, the biggest event of its kind, will be screened in prime time on ITV. And the red carpet live coverage across Pride of Britain social channels will give viewers the chance to share the excitement ahead of the TV broadcast.
Sam and Pete said: “The Pride of Britain Awards is our favourite night of the year so we are absolutely buzzing to be back presenting the red carpet. We always feel so lucky and honoured to be part of celebrating such incredible stories and people. They’re true heroes.”
Social media queen and Pride of Britain judge GK Barry said: “I can’t wait to be back at the Pride of Britain Awards red carpet this year, it’s an absolute honour to again celebrate the incredible winners and nominees.”
LadBaby’s Mark and Roxanne said: “It’s absolutely incredible being involved in Pride of Britain, it’s the best award show every single year because it’s the one that celebrates everyday people doing amazing things. We’re honoured to be involved. It really is inspiring to see people overcome and carry on and do such incredible things.”
They will be joined by hundreds of famous faces, including co-hosts Carol Vorderman and Ashley Banjo, celebrating the winners’ extraordinary achievements. Since the first Pride of Britain Awards 26 years ago, royalty, prime ministers, global icons and huge stars have honoured our winners.

They include King Charles III and Queen Camilla, and the Prince and Princess of Wales. Big names in music such as Diana Ross, Sir Paul McCartney, Harry Styles, Janet Jackson, Ed Sheeran, Ne-Yo and Westlife have presented awards, and pop star Taylor Swift sent in a video message.
Other stars who have honoured past winners include Sharon Stone, David Beckham, Sir Mo Farah, Ant & Dec, Pierce Brosnan, Idris Elba, Sir Stephen Fry, Dame Julie Walters, Michael Sheen, Dame Maggie Smith, Anthony Joshua, Sir Lenny Henry, Harry Kane, Simon Cowell, Marcus Rashford, Amanda Holden, KSI, Dame Joanna Lumley, Dame Helen Mirren, Sir Trevor McDonald and Robert Downey Jr.
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